Apr. 09, 2020

Which Fashion Week Runways had new designs best for your body?

"designers are creating an excess of styles for women with larger chests"

As a friend of women and Savitude, I thought you'd be interested in the analysis that we have completed.

we were curious …

… to find out if designers created collections for models or real women. We used our technology to analyze the Fall 2019 shows to determine which body shapes and proportions were flattered by each designer label. 

Following are the overall results. To download the complete report, scroll down to the button.

 

what we found

These are the results for New York Week featuring fashions for Fall 2019. The first image highlights the two body shapes where the ratio of silhouettes to the total matches the number of women in the population. These are Hourglass and Triangle shapes.

FW about rightNY FASHION WEEK FALL 2019 COMPARISON OF DESIGNS: SEE THE DIFFERENCE IN THE RATIOS OF WHICH BODY SHAPES THE DESIGNS WERE CREATED TO FLATTER RELATIVE TO THE INCIDENCE OF THOSE BODY SHAPES IN THE FEMALE POPULATION. THIS IMAGE HIGHLIGHTS THOSE BODY SHAPES THAT MATCH THE DEMAND.

Body Shape Legend - see below         

          

The following image highlights the body shapes that are under-represented on the runways. These are the Rectangle, Bottom Hourglass, Diamond and Oval. It is interesting to note that women with larger mid-sections are reliably under-represented.

NY FASHION WEEK FALL 2019 COMPARISON OF DESIGNS: SEE THE DIFFERENCE IN THE RATIOS OF WHICH BODY SHAPES THE DESIGNS WERE CREATED TO FLATTER RELATIVE TO THE INCIDENCE OF THOSE BODY SHAPES IN THE FEMALE POPULATION. THIS IMAGE HIGHLIGHTS THOSE BODY SHAPES THAT ARE UNDERSERVED

 

The final image highlights those body shapes that are over produced. Generally speaking, New York designers are focusing on embracing designs for larger busted women; hourglass women are also well-represented. It is interesting that bottom hourglass women are generally under-represented, yet spoon is over-represented. Both have larger hips and well-defined waists. I attributed this to designers opting to avoid fitted clothing for bottom hourglass women and instead went for clothes that smoothed over the high hips of the spoon and triangle shapes.

NY FASHION WEEK FALL 2019 COMPARISON OF DESIGNS: SEE THE DIFFERENCE IN THE RATIOS OF WHICH BODY SHAPES THE DESIGNS WERE CREATED TO FLATTER RELATIVE TO THE INCIDENCE OF THOSE BODY SHAPES IN THE FEMALE POPULATION. THIS IMAGE HIGHLIGHTS THOSE BODY SHAPES THAT ARE OVERSERVED

 

Can I tell you more - including what the data shows about which body shapes are least likely to be addressed by fashion designers?

GET THE FULL REPORT

We are always available to talk further. 

Gracie Black

 

Body Shape Legend

rect: rectangle

hg: hourglass

bhg: bottom hourglass

spoon: spoon   

tri: triangle     

di: diamond

oval: oval  

it: inverted triangle

thg: top hourglass