"designers are creating an excess of styles for women with larger chests"
As a friend of women and Savitude, I thought you'd be interested in the analysis that we have completed.
- Using our database of women's body shapes and the AI technology that powers Savitude, we analyzed New York, London, Milan, and Paris Fashion Week collections for body shape diversity and found a lack of styles and silhouettes designed to fit and flatter normal women's body shapes.
- While our technology typically serves retail buyers as they seek to balance their assortments, and designers, who may not realize the imbalance of who is able to wear their collections, this data speaks to an ongoing issue in the industry at large - a lack of attention to real women's bodies and realistic clothing for today's population.
- Along with the findings, we are excited to be offering our quiz to the general population and hope it will enable a wider audience to explore new designers and find clothing that actually fits, reduce return costs for retailers and more.
- The tool can also help buyers estimate preorders.
Can I tell you more - including what the data shows about which body shapes are least likely to be addressed by fashion designers?
We are always available to talk further.